Compensating the Sales Force
A Practical Guide to Designing Winning Sales Reward Programs

By David J. Cichelli
McGraw Hill (June 2010)

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"If your company is refocusing its efforts on sales revenue enhancement, you must read this book. If you want motivated salespeople and superior sales results, act on its content."

Noel Capon
R.C. Kopf Professor of International Marketing
Chair of Marketing Division
Graduate School of Business
Columbia University

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"This book provides great guidance for any business leader who wants to capitalize on sales compensation as a tool for driving business results."

Rick Justice
Executive Vice President, Worldwide Operations and Business Development
Cisco Systems

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"Dave Cichelli is the premiere sales compensation educator today. You will immediately find this work informing, helpful, thought-provoking."

Mark Englizian
Former Director of Global Compensation
Microsoft Corporation

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