Book Summary

Compensating the Sales Force

A Practical Guide to Designing Winning Sales Compensation Plans

By David J. Cichelli
McGraw Hill (August 2003)

 

David Cichelli brings practical, real world experience to presenting best practices in sales compensation design in Compensating the Sales Force.

Sales compensation is a mission critical pay system for any company. Correctly aligning the sales personnel pay with company objectives provides a "win-win" outcome for both sellers and the company.

Shattering the assumption that superior sales compensation design is an "art" or unique to a particular company, Compensating the Sales Force provides a structured and analytical approach to developing and managing sales compensation plans. No sales leader, CEO, CFO or HR executive should be without this book.

Two primary highlights of the book include 1) a comprehensive listing of incentive compensation design types, and 2) an in-depth chapter on calculating payout schedules.

Cichelli is a nationally recognized expert in sales effectiveness issues and sales compensation design and management.